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Category Archives: Uncategorized
Simon Sinek on Leadership
Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum and your drum only. It’s the one that makes the sweetest sound. Simon Sinek Read more at … Continue reading
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Brand Yourself: What are You Passionate About
Brand Yourself: What are You Passionate About.
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Brand Yourself: What are You Passionate About
Brand Yourself: What are You Passionate About.
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Brand Yourself: What are You Passionate About
Brand Yourself: What are You Passionate About.
Posted in Uncategorized
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Brand Yourself: What are You Passionate About
Yesterday I spoke at the University of Maryland’s “Graduate Research Interaction Day 2014” (go terps). It was a great opportunity and I enjoyed it very much. It did get me thinking about how many of us consciously build our brands. … Continue reading
Posted in Uncategorized
Tagged Brand, branding, Marketing, passion, Purple Cow, Seth Godin, SimonSinek, ted.com, Terps, University of Maryland
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Going viral, the Instagram way
Originally posted on npersona's Blog:
Yesterday we saw the acquisition of Instagram for $1B or did we? What did Facebook really buy? A photo sharing application? Hardly. Facebook did not buy Instagram. What Facebook bought was far more valuable.…
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How to get powerful customer testimonials and professional recommendations
In this day and age, there is nothing more powerful than a customer testimonial and/or a professional recommendation. This is especially true for a site like Linkedin. Even if you don’t own technically own a small business, getting a recommendation from someone … Continue reading
Why the NEW Google+ Local matters for your Small Business
Google just announced that it will kill its “Google Places” offering in favor of a new version on Google+ called “Google+ Local”. Why does this matter? It is interesting that Google has decided to build out its business listing … Continue reading
How Small Businesses Can use Mobile for Marketing
Originally posted on npersona's Blog:
NOTE: This was first published in February of this year. Tomorrow we are launching our new video series designed to help small businesses learn from experts in startups, small business and marketing. We are…
Posted in Entrepreneurship, Uncategorized
Tagged branding, entrepreneur, Josh Konowe, Marketing, mobile, small biz, small business, start up, startup, text, tips, Uppidy, washington dc entrepreneurs
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How Positive Psychology is Changing Product Marketing
Recently, I have been doing research on the topic of positive psychology. The essence of positive psychology is to focus on strengths and virtues. Traditional marketing focuses on the customer problem–the negative. Businesses bring a solution to the problem–the positive. Positive psychology advocates focusing … Continue reading
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Tagged branding, company values, customer loyalty, Marketing, positive psychology, Product Marketing
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