Monthly Archives: February 2012

Guy Kawasaki: Powerful marketing tips on how to enchant the SMB market

The week before last at the Parallels Summit, I saw Guy Kawasaki speak.  In his Keynote address, he spoke about how to enchant SMBs and people in general.  Below are his first five points.  Enjoy! 1)      Achieve Likability: People do … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Parallels: Helping SMBs increase revenues, sales and get more customers!

I attended the Parallels Summit last week. http://www.parallels.com/summit/2012/  (For background please see below under “original post”. ) It was fantastic! Below are marketing insights that you, as a small business can take away and apply TODAY! Put your best foot forward: … Continue reading

Posted in Entrepreneurship | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

What is npersona all about?

View our video to learn what npersona is all about!

Posted in Entrepreneurship, Product Management/Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 3 Comments

How Small Businesses Can use Mobile for Marketing

NOTE: This was first published in February of this year. Tomorrow we are launching our new video series designed to help small businesses learn from experts in startups, small business and marketing.  We are excited that our first guest will … Continue reading

Posted in Entrepreneurship, Uncategorized | Tagged , , , , , , , , , , , | 5 Comments

Content Marketing: driving customers to your business

Content can be a great way to lead customers to your business.  There are some interesting ways in which potential customers interact with content.  In this post we will cover: Content target and development Distribution Content Targeting Its important to … Continue reading

Posted in Entrepreneurship, Uncategorized | Tagged , , , , , , , , , , , , , , | 2 Comments

Marketing: Noah built the ark BEFORE it started raining

A lot of businesses ask me, “Lorena, I already have clients, why do I need marketing?” You need marketing to: 1) Grow your business: read new clients 2) Maintain your business: read maintain existing clients 3) Grow your brand: read establish trust … Continue reading

Posted in Entrepreneurship | Tagged , , , , , , , , , , , , , , , , | Leave a comment