Tag Archives: Seth Godin

Brand Yourself: What are You Passionate About

Yesterday I spoke at the University of Maryland’s “Graduate Research Interaction Day 2014” (go terps).  It was a great opportunity and I enjoyed it very much. It did get me thinking about how many of us consciously build our brands. … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | 2 Comments

Creating more than a brand through empathy

One of my favorite books is Wired to Care. It does a great job of really emphasizing the importance of connecting with your customers. Really deep understanding of your customers occurs when you have empathy. There is no us versus … Continue reading

Posted in Books, Entrepreneurship, Product Management/Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Be Remarkable: Become the best thing since sliced bread!

Most companies strive to deliver the best product they are capable of creating. Striving for excellence is a great thing and commendable. But creating great products is not enough. You must be able to tell the story of why it … Continue reading

Posted in Entrepreneurship, TED Talks | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment