Category Archives: Product Management/Marketing

Creating more than a brand through empathy

One of my favorite books is Wired to Care. It does a great job of really emphasizing the importance of connecting with your customers. Really deep understanding of your customers occurs when you have empathy. There is no us versus … Continue reading

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Positioning: Communicate value & increase sales

Positioning is the process that focuses on conveying product value to buyers. This is where your company stands in relation to your competitors, partners, complimentary products and your customers. It lets you determine where your product/service is adding value and … Continue reading

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What is npersona all about?

View our video to learn what npersona is all about!

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Moving Forward: Creating a positive culture around yourself & start up

In the last months of 2010, I had to deal with another set back to the development of the product.  I will not get into details as they are not important but the situation left me disappointed.  Mostly because I … Continue reading

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Product Camp DC

My how time flies! September is here and Fall will be just around the corner.   At npersona we continue to make fabulous progress and hope to have at least a prototype within the next few months.   Happy to be able … Continue reading

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