Monthly Archives: April 2012

How to become the best sales person ever!

As an entrepreneur (or if you work in a small business), you have to wear many hats.  One of the most important is sales.  You may not think of yourself as a sales person but at the end of the … Continue reading

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How to increase traffic to your blog

The npersona blog is seeing a rise in traffic.  April 2012 was the best month yet.  I wanted to share some tips that have really helped increase traffic.  The most important and obvious is to write compelling content.  It is … Continue reading

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How to use video in marketing your business

In today’s day and age, companies need to use as many strategies as possible to set themselves apart and stay top of mind.  One of those strategies is using video to market your company.  Video marketing has many advantages that … Continue reading

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Nice to see you again Tupac

Just this weekend we had the Coachella shocker. Tupac on stage and in concert. Well, a hologram of Tupac anyhow. Whether you are creeped out by the idea or not, it was a great marketing move on the concert organizers … Continue reading

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Business is Creativity

Business is fueled by innovation and creativity. Everyone in the world is in business because we are all selling something. Whether we are entrepreneurs or trying to sell our ideas within a company. Even priests are selling something. Think about … Continue reading

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Going viral, the Instagram way

Yesterday we saw the acquisition of Instagram for $1B or did we? What did Facebook really buy?  A photo sharing application? Hardly.  Facebook did not buy Instagram. What Facebook bought was far more valuable.  They bought engagement through human connection … Continue reading

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Creating more than a brand through empathy

One of my favorite books is Wired to Care. It does a great job of really emphasizing the importance of connecting with your customers. Really deep understanding of your customers occurs when you have empathy. There is no us versus … Continue reading

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