Tag Archives: passion

Brand Yourself: What are You Passionate About

Yesterday I spoke at the University of Maryland’s “Graduate Research Interaction Day 2014” (go terps).  It was a great opportunity and I enjoyed it very much. It did get me thinking about how many of us consciously build our brands. … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | 2 Comments

Artomatic! More than just art—its magic & marketing

After a long hiatus, Artomatic is back! If you have not heard, Artomatic is Washington, DC’s largest art festival.  The organization takes an empty building and fills it with art! This includes visual art, dance, music, poetry and everything you … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Entrepreneurs & Passion

http://www.youtube.com/watch?v=EqhjuS0dFuY Continue reading

Video | Posted on by | Tagged , , | Leave a comment

How to increase traffic to your blog

The npersona blog is seeing a rise in traffic.  April 2012 was the best month yet.  I wanted to share some tips that have really helped increase traffic.  The most important and obvious is to write compelling content.  It is … Continue reading

Posted in Entrepreneurship, Uncategorized | Tagged , , , , , , , , , , , , , , , , | 7 Comments

How to use video in marketing your business

In today’s day and age, companies need to use as many strategies as possible to set themselves apart and stay top of mind.  One of those strategies is using video to market your company.  Video marketing has many advantages that … Continue reading

Posted in Entrepreneurship, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Going viral, the Instagram way

Yesterday we saw the acquisition of Instagram for $1B or did we? What did Facebook really buy?  A photo sharing application? Hardly.  Facebook did not buy Instagram. What Facebook bought was far more valuable.  They bought engagement through human connection … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Creating more than a brand through empathy

One of my favorite books is Wired to Care. It does a great job of really emphasizing the importance of connecting with your customers. Really deep understanding of your customers occurs when you have empathy. There is no us versus … Continue reading

Posted in Books, Entrepreneurship, Product Management/Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment