Monthly Archives: December 2011

Setting goals in your marketing plan

Its almost the new year! You know what that means, time to set resolutions–but this year, I am doing something a little bit different…I am setting resolutions and sharing them with the blogosphere. Why? Simple–accountability.  I have just recently committed … Continue reading

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Building a brand with trust and authenticity–part deux

OK, building on the theme of trust and authenticity, one of my favorite companies is BGR–The burger joint. Why? Well, apart from the obvious (they have the best burgers EVAH!) they have built a strong brand.   How do you … Continue reading

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Building a brand with trust and authenticity–part 1

Earlier this week I had a not-so-pleasant experience interacting with a certain company online.  What happened? Well, to summarize, they mismanaged my expectations.  What I thought would be an easy process where all I needed to do was provide an … Continue reading

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On IRL networking…Stop. Drop. And Listen.

For those of you who don’t know, IRL stands for in-real-life.  For those of you who do know what IRL means you may be spending too much time on the computer 🙂 Get out there and network! I listened to … Continue reading

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