Tag Archives: small business

How to get powerful customer testimonials and professional recommendations

In this day and age, there is nothing more powerful than a customer testimonial and/or a professional recommendation.  This is especially true for a site like Linkedin.  Even if you don’t own technically own a small business, getting a recommendation from someone … Continue reading

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Why the NEW Google+ Local matters for your Small Business

Google just announced that it will kill its “Google Places” offering in favor of a new version on Google+ called “Google+ Local”.   Why does this matter? It is interesting that Google has decided to build out its business listing … Continue reading

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How Small Businesses Can use Mobile for Marketing

Originally posted on npersona's Blog:
NOTE: This was first published in February of this year. Tomorrow we are launching our new video series designed to help small businesses learn from experts in startups, small business and marketing.  We are…

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How to do effective business networking

Networking is a vital part of doing business nowadays.  However, many people are still intimidated by the idea of walking into a room full of strangers and “networking”.  Often, an image of a pushy, sleazy “used car” sales man comes … Continue reading

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Artomatic! More than just art—its magic & marketing

After a long hiatus, Artomatic is back! If you have not heard, Artomatic is Washington, DC’s largest art festival.  The organization takes an empty building and fills it with art! This includes visual art, dance, music, poetry and everything you … Continue reading

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How to do Targeted Marketing

Targeted marketing is extremely important for developing customer profiles.  I have created a video that discusses the principles of targeted marketing, segmentation, value propositions and much more!

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How to use video in marketing your business

In today’s day and age, companies need to use as many strategies as possible to set themselves apart and stay top of mind.  One of those strategies is using video to market your company.  Video marketing has many advantages that … Continue reading

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