Tag Archives: entrepreneurs

Why the NEW Google+ Local matters for your Small Business

Google just announced that it will kill its “Google Places” offering in favor of a new version on Google+ called “Google+ Local”.   Why does this matter? It is interesting that Google has decided to build out its business listing … Continue reading

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Artomatic! More than just art—its magic & marketing

After a long hiatus, Artomatic is back! If you have not heard, Artomatic is Washington, DC’s largest art festival.  The organization takes an empty building and fills it with art! This includes visual art, dance, music, poetry and everything you … Continue reading

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How to do Targeted Marketing

Targeted marketing is extremely important for developing customer profiles.  I have created a video that discusses the principles of targeted marketing, segmentation, value propositions and much more!

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How to become the best sales person ever!

As an entrepreneur (or if you work in a small business), you have to wear many hats.  One of the most important is sales.  You may not think of yourself as a sales person but at the end of the … Continue reading

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How to increase traffic to your blog

The npersona blog is seeing a rise in traffic.  April 2012 was the best month yet.  I wanted to share some tips that have really helped increase traffic.  The most important and obvious is to write compelling content.  It is … Continue reading

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How to use video in marketing your business

In today’s day and age, companies need to use as many strategies as possible to set themselves apart and stay top of mind.  One of those strategies is using video to market your company.  Video marketing has many advantages that … Continue reading

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Be Remarkable: Become the best thing since sliced bread!

Most companies strive to deliver the best product they are capable of creating. Striving for excellence is a great thing and commendable. But creating great products is not enough. You must be able to tell the story of why it … Continue reading

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