Category Archives: Entrepreneurship

How Small Businesses Can use Mobile for Marketing

Originally posted on npersona's Blog:
NOTE: This was first published in February of this year. Tomorrow we are launching our new video series designed to help small businesses learn from experts in startups, small business and marketing.  We are…

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How to do Targeted Marketing

Targeted marketing is extremely important for developing customer profiles.  I have created a video that discusses the principles of targeted marketing, segmentation, value propositions and much more!

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How to increase traffic to your blog

The npersona blog is seeing a rise in traffic.  April 2012 was the best month yet.  I wanted to share some tips that have really helped increase traffic.  The most important and obvious is to write compelling content.  It is … Continue reading

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How to use video in marketing your business

In today’s day and age, companies need to use as many strategies as possible to set themselves apart and stay top of mind.  One of those strategies is using video to market your company.  Video marketing has many advantages that … Continue reading

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Creating more than a brand through empathy

One of my favorite books is Wired to Care. It does a great job of really emphasizing the importance of connecting with your customers. Really deep understanding of your customers occurs when you have empathy. There is no us versus … Continue reading

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Be Remarkable: Become the best thing since sliced bread!

Most companies strive to deliver the best product they are capable of creating. Striving for excellence is a great thing and commendable. But creating great products is not enough. You must be able to tell the story of why it … Continue reading

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Positioning: Communicate value & increase sales

Positioning is the process that focuses on conveying product value to buyers. This is where your company stands in relation to your competitors, partners, complimentary products and your customers. It lets you determine where your product/service is adding value and … Continue reading

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