Category Archives: Books

Creating more than a brand through empathy

One of my favorite books is Wired to Care. It does a great job of really emphasizing the importance of connecting with your customers. Really deep understanding of your customers occurs when you have empathy. There is no us versus … Continue reading

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The Golden Rule Re-visited

Hello World–The npersona blog is back after a restful–albeit extremely hot–4th of July holiday.   Recently,  I have been reading the book “Wired to Care”.  The basic premise of the book is that in order to be able to develop successful products, businesses … Continue reading

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Great Book: Delivering Happines by Zappos CEO Tony Hsieh

Hello World–I just finished reading a great book called “Delivering Happines” by Zappos CEO Tony Hsieh.  I highly recommend this book to everyone no matter what stage your company is currently in.  In the book Tony talks about building Zappos … Continue reading

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