How Small Businesses Can use Mobile for Marketing

NOTE: This was first published in February of this year.

Tomorrow we are launching our new video series designed to help small businesses learn from experts in startups, small business and marketing.  We are excited that our first guest will be Josh Konowe, CEO and founder of Uppidy a mobile app that lets you store and share your text messages for free.  The video can be found at the end of this post.

With that in mind, I wanted to write a post and give small business tips on how to use some mobile marketing strategies.

Mobile SMS Marketing Campaigns

These types of campaigns can be easy to implement and fairly affordable, I have seen pricing as low as $15 with a one year contract.  Reaching consumers on their phones can be an easy way for businesses to stay top of mind with consumers.  Here are some tips to make sure you are implementing an effective campaign:

  • Always ask permission: Let your customers or potential customers know that if they provide you with a phone number, you will be using it in a text message campaign to send information, promotions, etc.  NEVER, EVER just take someone’s phone number and add it to a text messaging campaign.  You will get reported as spam and get shut down.
  • Easy opt out: Make it easy for people to opt out of your campaigns.  You do not want a frustrated customer as this will create brand friction and they will associate this with your company.  Remember, mobile marketing is just one part of your comprehensive marketing strategy, if customers choose not to participate, that is OK.
  • Stay on topic: It is crucial that you stay on topic and your campaigns are relevant to your customers.  If your customers signed up to receive coupons about a particular product, don’t send coupons about another one of your products in the hope that you can cross sell.  This is irritating and alienating for the customer.  It is vital that you are consistent and deliver on your brand promise.
  • Be consistent and clear:  It is important that you are clear in your messages, keep them simple and keep them short.  You must have a very precise understanding of who your audience is before you send a message.  If your audience is young, they will understand “text shorthand” but if they are not, your message may be misunderstood.  Also, consistently deliver messages–don’t wait two months between messages.  Timely messages are key to stay top of mind.
  • Have a give away: Its a great idea to get your customers engaged to give away something that they can’t get anywhere else.  It will definitely get the word out and hopefully they will tell their friends about the cool give away.

Have you used mobile marketing? If so how? What where the results? How have you seen other companies use it? Did you like it? Why or why not?

Reach out! Leave a comment!  Email me at npersonaservices@gmail.com  follow me @npersona

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5 Responses to How Small Businesses Can use Mobile for Marketing

  1. Sarah says:

    Hi Lorena! Thanks for the great post. I hear that mobile marketing is definitely the way of the future, and that in a few years most searches will be conducted from a smartphone or tablet as opposed to a desktop/laptop computer. We’ve designed our new site to be as mobile-friendly as possible, since Google search rankings give preference to mobile-friendly sites on a mobile search.

    • npersona says:

      Hi Sarah! Thanks for the comment. Glad you liked it! I definately agree and I really think small businesses need to start thinking about their mobile strategies NOW before its too late. Thanks for reading! Lorena

  2. Paul R. says:

    Nice post. Basically, SMS is just another channel to communicate, and many of the best practices from similar channels (ie: email) apply.

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