Monthly Archives: March 2012

Be Remarkable: Become the best thing since sliced bread!

Most companies strive to deliver the best product they are capable of creating. Striving for excellence is a great thing and commendable. But creating great products is not enough. You must be able to tell the story of why it … Continue reading

Posted in Entrepreneurship, TED Talks | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Building Customer Loyalty with a Sense of Purpose

Customer loyalty is essential for a business to really thrive and grow.  Let us take a closer look at what customer loyalty really entails and how to achieve it.  I have recently become a big fan of Simon Sinek and … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Positioning: Communicate value & increase sales

Positioning is the process that focuses on conveying product value to buyers. This is where your company stands in relation to your competitors, partners, complimentary products and your customers. It lets you determine where your product/service is adding value and … Continue reading

Posted in Entrepreneurship, Product Management/Marketing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Guy Kawasaki video: Great marketing for small businesses

Here is the Guy Kawasaki video for those who have been asking:

Posted in Uncategorized | 4 Comments