Yesterday I spoke at the University of Maryland’s “Graduate Research Interaction Day 2014” (go terps). It was a great opportunity and I enjoyed it very much. It did get me thinking about how many of us consciously build our brands. This will be the first of three blog post on the subject of branding yourself.
Finding what you are passionate about is the first step in creating a personal brand that stands out. Figure out what you love and why you do it. A great video on Ted.com by Simon Sinek discusses the golden circle and encourages us to find our passion. What is branding? It’s building a relationship and engaging people—it’s a conversation.
Most people know “what” they do. Some know “how” they do it. Few know “why”. I challenge you to think about what your why is. What motivates you? Why do get up in the morning? And why does it matter?
Finding out your “why” and your passion will allow to stand out. A lot of people find it hard (and it is) to really stand up for what they believe in. Because this so rare, we value those that express what they are passionate about.
Safety is boring—average and ordinary are not memorable. It’s important to take risks.
Sure as humans we all want to fit in. But when it comes to your professional career, you want to be remembered top of mind.
It’s also important to know who is listening to your message. Who are the people with whom your message resonates? These are the people that share your worldview–that ones that have the same beliefs and values. These are the people that speak your language….find them NOW! Those are the people that will understand your kind of crazy. Embrace them and form your tribe.