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Category Archives: Entrepreneurship
How Small Businesses Can use Mobile for Marketing
Reblogged from npersona's Blog: NOTE: This was first published in February of this year. Tomorrow we are launching our new video series designed to help small businesses learn from experts in startups, small business and marketing. We are excited that … Continue reading
Posted in Entrepreneurship, Uncategorized
Tagged branding, entrepreneur, Josh Konowe, Marketing, mobile, small biz, small business, start up, startup, text, tips, Uppidy, washington dc entrepreneurs
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How to do Targeted Marketing
Targeted marketing is extremely important for developing customer profiles. I have created a video that discusses the principles of targeted marketing, segmentation, value propositions and much more!
How to increase traffic to your blog
The npersona blog is seeing a rise in traffic. April 2012 was the best month yet. I wanted to share some tips that have really helped increase traffic. The most important and obvious is to write compelling content. It is … Continue reading
How to use video in marketing your business
In today’s day and age, companies need to use as many strategies as possible to set themselves apart and stay top of mind. One of those strategies is using video to market your company. Video marketing has many advantages that … Continue reading
Posted in Entrepreneurship, Uncategorized
Tagged bootstrap, branding, business, content marketing, entrepreneur, entrepreneurs, Entrepreneurship, grow your business, ideas, Marketing, passion, small biz, small business, social media, start-ups, startups, video, video marketing, washington dc entrepreneurs
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Creating more than a brand through empathy
One of my favorite books is Wired to Care. It does a great job of really emphasizing the importance of connecting with your customers. Really deep understanding of your customers occurs when you have empathy. There is no us versus … Continue reading
Posted in Books, Entrepreneurship, Product Management/Marketing
Tagged branding, business, company culture, Crossing the Chasm, Entrepreneurship, founders, grow your business, Harley Davidson, Marketing, Marketing plan, passion, positive psychology, Seth Godin, small biz, small business, social media, start-ups, startups, target market, technology, Value proposition, washington dc entrepreneurs, Wired to Care
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Be Remarkable: Become the best thing since sliced bread!
Most companies strive to deliver the best product they are capable of creating. Striving for excellence is a great thing and commendable. But creating great products is not enough. You must be able to tell the story of why it … Continue reading
Posted in Entrepreneurship, TED Talks
Tagged Be Remarkable, branding, business, company culture, Crossing the Chasm, entrepreneurs, Entrepreneurship, founders, grow your business, ideas, ideavirus, Marketing, passion, Purple Cow, Seth Godin, small biz, small business, social media, start-up incubators, start-ups, startups, ted.com, washington dc entrepreneurs
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Positioning: Communicate value & increase sales
Positioning is the process that focuses on conveying product value to buyers. This is where your company stands in relation to your competitors, partners, complimentary products and your customers. It lets you determine where your product/service is adding value and … Continue reading
Posted in Entrepreneurship, Product Management/Marketing
Tagged bootstrap, branding, business, Customers, entrepreneurs, Entrepreneurship, founders, grow your business, Marketing, Marketing plan, positioning, small business, start-ups, target market, technology, Value proposition, washington dc entrepreneurs
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Parallels: Helping SMBs increase revenues, sales and get more customers!
I attended the Parallels Summit last week. http://www.parallels.com/summit/2012/ (For background please see below under “original post”. ) It was fantastic! Below are marketing insights that you, as a small business can take away and apply TODAY! Put your best foot forward: … Continue reading
Posted in Entrepreneurship
Tagged Automation, Birger Steen, branding, business, company culture, Desktop Virtualization, entrepreneurs, Entrepreneurship, founders, grow your business, Marketing, Marketing plan, Parallels, Parallels Desktop for the Mac, Parallels Summit, Parallels Summit 2012, Plesk, Serguei Beloussov, Server Automation, Servers, small business, start-up incubators, start-ups, startups, target market, technology, Virtualization, Virtuozzo, washington dc entrepreneurs
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What is npersona all about?
View our video to learn what npersona is all about!
Posted in Entrepreneurship, Product Management/Marketing
Tagged bootstrap, branding, business, company culture, culture, Customers, Delivering Happiness, entrepreneurs, Entrepreneurship, Founder Institute, founders, grow your business, Marketing, Marketing plan, positive psychology, small business, social media, start-ups, startups, technology, value based companies, washington dc entrepreneurs
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