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Category Archives: Books
Creating more than a brand through empathy
One of my favorite books is Wired to Care. It does a great job of really emphasizing the importance of connecting with your customers. Really deep understanding of your customers occurs when you have empathy. There is no us versus … Continue reading
Posted in Books, Entrepreneurship, Product Management/Marketing
Tagged branding, business, company culture, Crossing the Chasm, Entrepreneurship, founders, grow your business, Harley Davidson, Marketing, Marketing plan, passion, positive psychology, Seth Godin, small biz, small business, social media, start-ups, startups, target market, technology, Value proposition, washington dc entrepreneurs, Wired to Care
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The Golden Rule Re-visited
Hello World–The npersona blog is back after a restful–albeit extremely hot–4th of July holiday. Recently, I have been reading the book “Wired to Care”. The basic premise of the book is that in order to be able to develop successful products, businesses … Continue reading
Posted in Books, Entrepreneurship
Tagged Apple, business, company culture, Crossing the Chasm, culture, Customers, entrepreneurs, Microsoft, passion, positive psychology, startups, Strategy, the golden rule, Wired to Care, XBox, Zune
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Great Book: Delivering Happines by Zappos CEO Tony Hsieh
Hello World–I just finished reading a great book called “Delivering Happines” by Zappos CEO Tony Hsieh. I highly recommend this book to everyone no matter what stage your company is currently in. In the book Tony talks about building Zappos … Continue reading
Posted in Books, Entrepreneurship
Tagged Amazon, company culture, culture, Delivering Happiness, entrepreneurs, positive psychology, startups, Tony Hsieh, value based companies, Zappos
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