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Monthly Archives: February 2012
Guy Kawasaki: Powerful marketing tips on how to enchant the SMB market
The week before last at the Parallels Summit, I saw Guy Kawasaki speak. In his Keynote address, he spoke about how to enchant SMBs and people in general. Below are his first five points. Enjoy! 1) Achieve Likability: People do … Continue reading
Posted in Uncategorized
Tagged Amazon, Apple, branding, company culture, Customers, entrepreneurs, Entrepreneurship, grow your business, Guy Kawasaki, Marketing, marketing tips, small biz, small business, SMB, social media, start-ups, startups, target market, technology, washington dc entrepreneurs, Zappos
1 Comment
Parallels: Helping SMBs increase revenues, sales and get more customers!
I attended the Parallels Summit last week. http://www.parallels.com/summit/2012/ (For background please see below under “original post”. ) It was fantastic! Below are marketing insights that you, as a small business can take away and apply TODAY! Put your best foot forward: … Continue reading
Posted in Entrepreneurship
Tagged Automation, Birger Steen, branding, business, company culture, Desktop Virtualization, entrepreneurs, Entrepreneurship, founders, grow your business, Marketing, Marketing plan, Parallels, Parallels Desktop for the Mac, Parallels Summit, Parallels Summit 2012, Plesk, Serguei Beloussov, Server Automation, Servers, small business, start-up incubators, start-ups, startups, target market, technology, Virtualization, Virtuozzo, washington dc entrepreneurs
1 Comment
What is npersona all about?
View our video to learn what npersona is all about!
Posted in Entrepreneurship, Product Management/Marketing
Tagged bootstrap, branding, business, company culture, culture, Customers, Delivering Happiness, entrepreneurs, Entrepreneurship, Founder Institute, founders, grow your business, Marketing, Marketing plan, positive psychology, small business, social media, start-ups, startups, technology, value based companies, washington dc entrepreneurs
3 Comments
Content Marketing: driving customers to your business
Content can be a great way to lead customers to your business. There are some interesting ways in which potential customers interact with content. In this post we will cover: Content target and development Distribution Content Targeting Its important to … Continue reading
Marketing: Noah built the ark BEFORE it started raining
A lot of businesses ask me, “Lorena, I already have clients, why do I need marketing?” You need marketing to: 1) Grow your business: read new clients 2) Maintain your business: read maintain existing clients 3) Grow your brand: read establish trust … Continue reading
